Behind the Scenes
Our Story !
A Serum Born from a Real Problem
At our core, we’re problem solvers. Like most great ideas, ours started with a simple but urgent need—one that hit close to home.
Almost every lash serum on the market contains Prostaglandins, synthetic hormones that can trigger irritation, eyelid swelling, skin darkening, and even permanent eye discolouration. My five daughters, all devoted eyelash serum users, were experiencing these frustrating and painful side effects. And they weren’t alone.
That’s when we realised: Why should beauty come at a cost?
Determined to find a better way, we spent countless weeks testing, refining, and perfecting a formula that delivers stunning lash growth—without the risks. The result? A prostaglandin-free, science-backed serum that’s safe, effective, and powered by natural ingredients.
Today, thousands of women across New Zealand are waking up to stronger, longer, and healthier lashes—without compromise. And to give you complete peace of mind, we proudly stand behind our formula with a money-back guarantee.
No compromises. No harmful ingredients. Just naturally beautiful lashes.
Are you ready to experience the difference?
Committed to You
We truly want the best for you, which is why we are always trying to improve our products to ensure we have the best results, with minimal side effects on you.
Our Vision
The cosmetics industry needs a brand that is for the customers, which is where we come in. We want to provide an exciting brand that people want to be a part of.
Why us ?
We believe we’re the only truly prostaglandin-free serum on the market that delivers amazing results using natural ingredients. And for added peace of mind, we back it with a money-back guarantee.